What makes your agency unique. There are thousands of insurance agencies and agents. Why I can even do it online now. What makes it a unique experience is having someone truly listen to you on what you are looking for in coverage. That agent taking your current policy and comparing different carriers to it to find the best value. Too many people just want the lowest price. Remember you get what you pay for. Examine what your coverage truly is, do not be surprised when a claim is needed only to find out that it is not covered. Make your agent review and explain. A unique agent and agency will do that because you are more than a number to them.